Working proposal · Confidential

LinkedIn that actually
lands.

You've had the pitches. You've had the homework. This one is about posts going live, comments landing, and pipeline you can point at. Written for Elena and Steve.

Elena Lapetra

Elena Lapetra

Co-founder, S7ronger

Steve Shaw

Steve Shaw

Co-founder, S7ronger

S7ronger×Ingrained Digital

Prepared for S7ronger by Ingrained Digital

02Where you are

Straight to it.

You've been burned before.

Previous vendors handed over podcasts, homework lists and calendars of ideas. You paid for advice and got a to-do list back.

You've outgrown your own bandwidth.

S7ronger has grown past the point where two founders can hand-carve LinkedIn content around the day job. The playful, endearing voice has quietly slipped because there's no one to feed it.

The brand deserves better airtime.

Three thousand organic followers on the company page. A B Corp, a challenger stance, real product credibility, and a voice that lands hard in the room at events. The feed isn't reflecting any of it.

This deck is deliberately short on theory. You told us what you want. We're pricing execution.

03What you want

What good looks like, in your words.

Posts published on a schedule, in your voice.

Tangible leads, warm intros, partnership conversations.

Both founders covered with equal weight.

Clear reporting on what's working, and honest calls on what to cut.

Pipeline attributable to LinkedIn, tracked month over month.

A partner who moves at the speed of the news cycle, without asking permission for every draft.

04How we work

Think of us as your marketing department.

White-glove, always-on. A dedicated team of specialists is assigned to your account, headed up creatively by Freddie. You get the output of a full in-house department without the payroll, the sick days or the middle managers.

Creative lead: Freddie

Freddie owns the voice, the pillars and the editorial line across both founders. Everything the team ships passes through him before it goes near your feed.

London-based

We're in London and happy to show up in person. Events, launches, content days, board sits. Say the word and we're there.

A dedicated team of specialists on your account. No hiring, no onboarding, no managing four freelancers who don't talk to each other.

05Deliverables

What actually lands in your inbox each month.

Authored posts

12 per ambassador, per month

About three a week. Written, designed, posted.

Reactive content

Uncapped

News breaks, we move. Same day turnaround, same monthly fee.

Community management

Daily

Comments, replies, inserting you into the right threads. In your tone.

Design

Included

Post graphics, carousels, profile assets. We can plug into your existing designer if you'd prefer.

Scheduling + posting

We do it

Timing, cadence, monitoring. You don't touch Buffer.

Profile rebrands

Included where needed

Headline, about, featured, banner. We rework the profile itself so it lands the same message the posts do.

Derivative brand content

Add-on: +£500 / month

Engaging social content on the S7ronger company page that supplements the founders. Same voice, same challenger energy, extending the human, B Corp, fitness-industry narrative you're already telling. Elena and Steve are the business; the brand channel supports, not leads.

12 posts is the floor. Reactive is uncapped because that's where LinkedIn pays out.

06Keeping it you

Same team behind the scenes. Two bespoke campaigns out front.

01

Onboarding + strategy deck

Tone of voice, do's and don'ts, content pillars, target audience, competitive landscape. Signed off by you before a single post goes out. Run once per ambassador, so Elena's playbook and Steve's playbook are their own.

02

One 45-minute session, monthly

Per ambassador. We mine you for stories, angles and hot takes. That's the only recurring meeting you owe us.

03

Drafts in Google Docs

You read, you red-line, we ship. Over time we earn the right to post without pre-approval on standard content.

04

Approvals where you already are

WhatsApp for reactive. Docs for planned. Nothing new to log into. Nothing controversial without your explicit yes.

Elena and Steve get their own strategy, their own voice profile and their own copywriter lead. The team coordinates so the two feeds compound each other.

07Reactive + community

Uncapped reactive content is where the compounding happens.

  • We watch industry news and B Corp / wellness conversations daily. When something breaks, we draft in your voice, ping you on WhatsApp, get a yes, publish. Same afternoon.
  • Comments on your posts get answered in your tone, fast. LinkedIn's algorithm rewards that, and most agencies won't do it because it's fiddly.
  • We spot the right third-party threads (competitors, adjacent founders, industry leaders) and drop S7ronger into the conversation warmly.
  • Anything spicy or contentious waits for your explicit sign-off. Your challenger stance stays yours to steer.
S7ronger, Certified B Corporation

The angles are already there

B Corp certification, challenger positioning, product design story. We turn each of them into a running content thread, not a one-off post.

B Corp, challenger, sustainability, product design. These are the hooks that get S7ronger into rooms it isn't already in.

08How we measure

Commercial first. Traditional KPIs still in the report.

Case in point

£200k+ in attributable
revenue from LinkedIn.

Lucy Kemp, founder of Kemp&Co. Tracked by her own team, tied back to posts and DMs we ran. Her number, not ours. More on Lucy on the next slide.

Commercial

Pipeline, inbound conversations, warm intros, partnership calls booked.

Reach + engagement

Followers, impressions, profile views, engagement rate. Reported, in context, so they inform the plan without leading it.

Cadence

One report per month, per ambassador, written by an analyst and tied to the goals you set at onboarding.

What changes

If a content pillar isn't earning its keep after 60 days, we flag it, agree the next move with you, and adjust.

Board wants pipeline. Marketing wants reach. You get both, on one page, every month.

09Proof

Two founders. Two industries. Real numbers.

Case study 01

Lucy Kemp — Founder, Kemp&Co

Solo founder building a consultancy in a male-dominated corner of enterprise tech. Strong, unapologetic tone of voice. Went to market with it and didn't blink.

£200k+

Revenue directly attributable to LinkedIn.

5

Podcast invites off the back of the content.

6

Press features in the same window.

"Working with Ingrained has been genuinely transformative for my business. They took the time to understand my voice and turned LinkedIn into my single biggest source of inbound. Over £200k in attributable revenue, plus podcast invites and press features I'd never have chased on my own."

Lucy Kemp, Founder of Kemp&Co, Public Speaker

Watch Lucy tell it herself

Case study 02

ThanksBen — David Duckworth & Sebastian Fallert, Co-founders

Challenger brand in employee benefits. We ran both co-founders' LinkedIn in parallel alongside a live fundraise, so the two-founder model you're looking at isn't new to us. Same challenger energy S7ronger is sitting on.

$100m+

Raised while we ran the founder's LinkedIn.

+280%

Profile views for one of the co-founders.

3m

Impressions across the campaign.

The content established the founder as a challenger voice in HRTech, moved conversations forward with high-level prospects, and contributed to the raise.

More founders, more results

Lucy Kemp testimonial: £200k+ revenue attributable to LinkedIn
Gaël Clichy testimonial: viral content and podcast invites
Leila McKenzie-Delis testimonial: increased event signups
10Investment

Straight numbers. Three ways in.

One founder

£3,000+ VAT / month

£3,000 per ambassador

  • Full white-glove service
  • 12 posts / month, uncapped reactive
  • Dedicated AM, AE, copywriter, analyst
  • Community management + design
  • Six-month minimum
Recommended for S7ronger

Both founders

£4,500+ VAT / month

£2,250 per ambassador (25% off the single-founder rate)

Saves £1,500 / month vs. two separate seats

  • Everything in the single-founder package, doubled
  • One team across both founders, so the voices stay coordinated
  • Company page uplift included
  • Coordinated strategy so the two feeds compound
  • Six-month minimum

Both founders + brand

£5,000+ VAT / month

Adds derivative brand content on top of the two-founder package

Recommended if the board wants S7ronger-branded output too

  • Everything in the two-founder package
  • +£500 / month for derivative brand content
  • Engaging company-page content that supplements Elena and Steve
  • Reinforces the human, B Corp, challenger positioning
  • Six-month minimum

→ Next steps

  1. 01Review internally.
  2. 02Confirm start date.
  3. 03Sign contracts.
  4. 04Onboarding.
  5. 05Posts live two weeks later.

For what it costs to hire one mid-level marketer, you get a four-person team, two founder campaigns and the option to extend into the S7ronger brand itself.